A successful Email Marketing Manager at Swank Motion Pictures will play a crucial role in advancing our growing business by overseeing and executing outbound marketing emails for all sales markets. This position is responsible for creating, scheduling, and executing emails for both prospecting and customer retention campaigns, ultimately driving leads and customer engagement through effective email communication.
In this role you will be responsible for helping segment our databases to target emails to the right segments at the right time with the right messages. You will create engaging newsletters and analyze and report on campaign performance to continuously help improve the strategic direction of our email efforts. Your goal is to effectively reach each target audience, drive leads and customer engagement through email communication.
To be successful in this role, you must possess strong marketing, design and communication skills. A strong balance between visuals, messaging, targeting and testing is needed to be able to think rapidly on how to apply new insights to our messaging and content.
Email Campaign Management :
Database and Segmentation :
Performance Analysis :
Compliance and Best Practices :
Requirements
Reports to the Senior Marketing Director. Works closely with all members of the marketing, design and production team. Regularly interfaces with various sales departments to achieve objectives.
Benefits
EOE, including disability and veterans
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